Win Win Circle is a crowdfunding platform built on trust. Founders raise money for their ideas by sharing their story, setting a goal, and offering rewards to supporters. Backers browse real campaigns, choose what to support, and pay securely. This guide walks through every step so there are no surprises.
Whether you are a first-time founder with an idea or someone who simply wants to support a project they believe in — you are in the right place.
Crowdfunding means raising money from a large group of people — each person contributing a small amount — to fund a project, product, or idea. Win Win Circle is the platform that makes this safe, structured, and transparent for everyone involved.
A founder can be a student, entrepreneur, small business owner, artist, or anyone with a project that needs financial support. They create a campaign page explaining their idea, how much they need, by when, and what backers will get in return.
Backers are people who want to help bring ideas to life. They explore campaigns on the platform, read the story, choose a reward tier that matches their interest, and pay securely. Think of it like pre-ordering a product or making a small investment in someone's idea.
Win Win Circle reviews every campaign before it goes live, handles all payments securely through Razorpay, issues certificates to backers, and ensures founders complete identity verification before money moves to their bank account.
Follow these steps in order. Each one builds on the last. You don't have to do everything in one sitting — your draft is saved and you can return at any time.
Go to the registration page and sign up with your email and a password. When asked to choose your role, select Founder. This determines which dashboard and tools you will see after login. You cannot change your role later, so choose carefully.
After registering, you will receive a 6-digit OTP (One Time Password) on the email address you signed up with. Enter this code on the verification screen. Email verification is required to build trust on the platform — unverified accounts have limited access.
Your profile is what backers see when they look at who is behind a campaign. Go to your Profile page from the dashboard and fill in the details that build credibility.
KYC stands for Know Your Customer. It is a legal requirement before money can be transferred to your bank account. KYC verification does not block you from creating or launching a campaign — but you must complete it before you can receive any payout once your campaign raises funds.
What KYC requires:
From your founder dashboard, click "Create Campaign." You will fill in a structured form with all the information backers need to understand and trust your project.
Campaign fields explained:
Reward tiers are what backers get in exchange for pledging at a certain amount. They are not mandatory, but they significantly increase backing rates. Backers can also pledge without selecting a tier.
How to design good tiers:
Once your campaign is complete, submit it for review. The Win Win Circle team will inspect it for quality, accuracy, and compliance before it goes live. This usually takes 1–3 business days.
Once live, your campaign is visible to everyone on the explore page, category pages, search, and leaderboard. The platform does not advertise individual campaigns — you are responsible for driving traffic through your own network.
Your founder dashboard shows all the numbers in real time — total pledges, amounts raised, backer count, and which reward tiers are most popular. Use this to make decisions while the campaign is running.
Campaign updates are posts that keep your backers informed about progress. This is one of the most important trust-building activities you can do — campaigns with regular updates receive more backing and fewer refund requests.
When the campaign end date passes, the campaign status changes automatically. Any raised funds become available for payout — minus the platform fee and payment gateway fee.
Backing a campaign takes less than 5 minutes. Here is the complete process from discovering a project to getting your receipt and certificate.
Go to the Explore page to see all live campaigns. You can filter by category, search by keyword, or check the Leaderboard for the most-funded campaigns. Read through the campaign page, story, and reward tiers before deciding to back.
You do not need an account to pledge. You can back any campaign as a guest by entering your name and email at checkout. Your receipt and certificate are sent to that email address. If you prefer, you can also back anonymously — your name will not appear on the campaign page.
On the campaign page, scroll to the Rewards section. You will see all available tiers with the pledge amount, what you get, estimated delivery date, and how many spots remain. Click "Back this project" on the tier you want.
You will be taken to the checkout screen. If you are a guest, enter your name and email — these are used to send your receipt. If you are logged in, your details are pre-filled. Payment is handled by Razorpay, one of India's most trusted payment gateways.
After a successful payment, you receive a confirmation email with your receipt number. A unique certificate number is also issued and attached to your pledge. This certificate can be verified on the platform's Certificate Lookup page at any time — it proves you backed this campaign.
Log into your Backer Dashboard to see every campaign you have supported, the status of each pledge, and the reward tier you selected. When founders post updates on their campaign, you can read them directly on the campaign page.
Every rupee that moves through Win Win Circle is traceable. Here is exactly how payments, fees, and payouts are structured.
Backers pay the full listed pledge amount. Fees are deducted from the founder's payout — not added on top of what backers pay at checkout.
Campaigns move through defined states. Understanding these helps both founders and backers know what to expect.
The campaign is being built by the founder. It is not visible to the public. Founders can edit everything freely. When ready, the founder submits it for review.
Staff is reviewing the campaign for quality, completeness, and compliance. This takes 1–3 business days. The founder is notified when a decision is made. The campaign can be sent back to Draft if changes are needed.
The campaign is public and accepting pledges. It appears in Explore, search results, and category pages. Backers can read, pledge, and share it. The funding clock is running.
The campaign's end date has passed. Fundraising is closed. The founder can now view final totals and request a payout. No new pledges can be accepted in this state.
When a backer successfully pays for a pledge, the platform generates a unique certificate number attached to that specific pledge. This number is permanent — it does not expire and cannot be duplicated.
The platform has a public Certificate Lookup tool. Enter any certificate number and the system will return the verified details of that pledge — campaign, amount, date, and status. No login required.
Win Win Circle currently operates on a keep-what-you-raise model. Founders receive whatever amount was raised, regardless of whether the goal was hit. If you have concerns about a specific campaign, read the founder's story carefully and check their update history before pledging.
Yes. You can pledge to any campaign as a guest — no account required. Simply enter your name, email, and complete the payment. You will receive a receipt and certificate on the email you provide. You can also choose to back anonymously, in which case your name will not appear publicly on the campaign page. If you want to track all your pledges in one place or manage your backing history, creating a free account is recommended — but it is entirely optional.
Once you submit all documents, the review usually takes 1–3 business days. You will receive an email notification when your KYC is approved, or if any changes are requested. Incomplete submissions take longer, so fill every field carefully before submitting.
Minor updates (like the story text or images) may be possible depending on the campaign state. Reward tiers can be added or edited from your dashboard. However, core details like the funding goal and end date cannot be changed once the campaign is live, to protect backers who have already pledged based on those figures.
If a payment fails (card declined, UPI timeout, netbanking error), no pledge is created. Your money is not held or deducted. You can simply retry the checkout with a different payment method. If money was deducted but the payment shows as failed, Razorpay will auto-refund it within 5–7 business days.
Yes. All campaigns must comply with the platform's terms of service and applicable Indian laws. Campaigns for illegal activities, misleading projects, or content that violates community standards are rejected during review or removed if identified after launch. Founders must be truthful in their campaign content.
Use the Contact page to send a message directly to the Win Win Circle team. For urgent matters related to payments or account issues, include your registered email address and pledge or campaign ID (if relevant) in your message so the team can locate your record quickly.
Currently, Win Win Circle operates in Indian Rupees (₹ INR). All campaigns are set in INR and all payouts are processed in INR to Indian bank accounts.
Create a founder account to build and launch your campaign, or explore live projects right now if you want to back something before deciding to go deeper. Both paths start with one click.